Advanced Certificate in Digital Marketing
Master tomorrow’s skills today
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Entrepreneurs Helped
25,000 +
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Unlock Your Potential
In today’s everchanging world, everything is changing at a blazing fast pace & why shouldn’t it? In today’s highly competitive world, the Digital Marketing efforts of individuals often get wasted due to one reason – not being updated on the latest trends. Here’s where our Digital Marketing Masterclass 5.0 comes into the picture. After handling multiple accounts & generating crores in revenue, our panel of talented teachers & industry experts have come up with a live interaction-based trainer-led program that is created to help our students reach their goals optimally & ideally.
Getting your business digital is crucial today, but what’s more important is doing it correctly so you can outperform your competitors by a long shot.
Out of all Digital Marketing Institutes in Noida, NV Digital Edu ranks the highest due to our commitment to our students. We succeed only when you do.
Join us today to feel the change.
What is Digital Marketing Course?
Digital marketing is all about promoting products or services online. It helps businesses connect with customers through different channels like search engines, social media, paid ads, mobile apps, and even video content. The goal is to reach potential customers where they spend their time—on the internet.
Digital marketing is all about merging traditional strategies with online methods to effectively reach a wider audience. Nowadays, when people seek information or products, they almost always start their search online, creating a massive flow of traffic on digital platforms. This shift allows businesses to engage with many more potential customers than they could through conventional marketing alone.
Furthermore, digital marketing enables companies to pinpoint and connect with those most likely to be interested in their offerings. For instance, a business can promote exclusive deals by reaching out to former customers or showcasing promotions on social media. This approach not only enhances visibility but also fosters stronger relationships with customers, encouraging engagement and driving sales in innovative ways.
Students
With the help of our diverse Digital Marketing course, the students are going to get a bright career in this field. Come join our amazing classes and learn in a better way!
Housewives
If you are a woman who is looking forward to restarting your career, then Pankaj Kumar SEO’s digital marketing courses are certainly the best choice.
Entrepreneur
Are you fed up with a non-constant growth of your business? Then you can learn about digital marketing from Pankaj Kumar SEO. It will help you grow your business and lead to a higher Return of Investment.
Working Professional
Once you have been enrolled in our Digital Marketing course, you'll have to get ready for plenty of options in your field. Commence your growth as a working professional and earn more.
Job Seekers
If you are searching for a job and not getting a 'worth it' designation, you can learn digital marketing. With that, you can make your career in Digital Marketing, become an expert, and earn huge income.
For Startups
Various start-ups are going to get benefited from SEO Pankaj Kumar Expert’s Digital courses. It’s because these courses will let it create brand awareness to the right audience.
Discover 100+ Advanced Tools in Our Digital Marketing Course.




















Digital Marketing Modules :
Introduction to Marketing
Marketing Management: Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle
Creation and Communication of Value
Delivery and Exchange of Value
Customer Segmentation and Targeting
Introduction To Digital Consumer and Digital Marketing
Consumer Positioning
Marketing vs. Sales
Role of Digital Media in Marketing Management
Traditional vs. Digital Marketing
The 4Ps of Marketing: Product and Price
The 4Ps of Marketing: Place and Promotion
The 4Ps of Marketing in Digital Ecosystem
The POEM Framework
Understanding the Customer
Target Audience
Target Selection and Positioning
Target Audience: Apple iPhone
Customer Profiles and Personas for Digital
Why Create a Customer Persona?
B2B Customer Persona
Gathering Data
Customer Touch Points and Moments of Truth
Customer Journey
Customer Journey Map
Customer Journey Map: Example Two
Customer Journey to Marketing Insights
Search Engine: Organic Search & Key words
Organic Search and Keywords: Overview
Fundamentals of Search Engines
Search Engine: The Process
Keywords and Keywords Search
On-Page SEO
Off-Page SEO
Technical SEO
App Store Optimization
Competitor Research
SpyFu: Demo
Search Engine Ads
Search Engine Advertising
Role of SEA vs. SEO
Keyword Planning
Creation of Ad Copy
Quality Scores
Bidding Strategies
E-Commerce
SEO and SEA Synergy
Setting up a PPC Account
Setting up a PPC Account:Demo
Display Ads & Targeting
Display Ad Types
Display Ad Campaign Setup
Video Ads
Targeting Parameters
Remarketing
Social Media Strategy
Social Media Strategy: Overview
Social Networks and Role of Algorithms
Types of Social Networks
Social Media Audits
Social Media Etiquettes
Social Media Calendar
Types of Paid Social Media Ad Formats
Audience Segmentation and Targeting for Social Media Ads
Custom and Look-Alike Audiences
Social Media Tools
AWARIO: Demo
Setting up campaigns on Facebook: Demo
Setting up campaigns on Linked In: Demo
Setting up a YT Campaign: Demo
Setting up a Twitter Campaign: Demo
Modules :
Influencers, Communities, & Online Reputation
Social Media Strategy: Overview
Social Networks and Role of Algorithms
Types of Social Networks
Social Media Audits
Social Media Etiquettes
Social Media Calendar
Types of Paid Social Media Ad Formats
Audience Segmentation and Targeting for Social Media Ads
Custom and Look-Alike Audiences
Social Media Tools
AWARIO: Demo
Setting up campaigns on Facebook: Demo
Setting up campaigns on Linked In: Demo
Setting up a YT Campaign: Demo
Setting up a Twitter Campaign: Demo
Email Marketing and Affiliates Marketing
Email marketing basics
Email Service Provides
Best Practices for Email
Affiliate marketing
Landing Pages, Micro-Sites & Mobile Apps
Websites & Microsites
Landing Pages and Its Sections
Dissection of Successful Landing Pages
How to Create Landing Pages?
Mobile Apps
Digital Marketing Analytics: Data Sources
Metrics
PPC Analytics
Social Analytics
SEO Analytics
Video and Display Analytics
Role of AI in Analytics
Frameworks & Evaluations
Pricing Metrics
ROAS and ROI
Unit Economics
Customer Portfolio Analysis
Attribution Issues and Experiments
What is Attribution
Types of Attribution
A/B Testing and Multivariate Testing
Digital Marketing Strategy Planning, Executions & Assessments
Digital Marketing Strategy and Its Components
Why choose us?
Standout features of NV Digital Edu
Our program advisor always resolve your queries.

Learning Outcomes
Learn frameworks to make goals, plan campaigns, and reach customers
Know the various channels and platforms to get your marketing off the ground
Understand what keeps customers engaged between attention and action
Grasp the science of measuring performance versus plan
Know how to continuously improve performance to increase ROI with data and analytics
Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment-Modify current business operations to provide a better online experience
Our Team

MI. Ahmed
Founder & CEO

Ruquia Badar
English Communication Trainer
